Fashion of the future: technology and omnichannel

Investments in technology doubled and integration among real and virtual: fashion for the near future is increasingly fluid and mobile.

On one hand, Fashion & Luxury intends to double its investments in technology by 2030. On the other, the very young seem to still be fond of the physical store. In this coexistence between innovation and tradition, it is important to be mobile and omnichannel.

A fashion industry in constant technological growth

By 2030, companies in Fashion & Luxury will invest between 3% and 3.5% of their revenue in technology, doubling the already significant current share. It is what emerges in the BoF and McKinsey & Company “The State of Fashion: Technology” report, presented in early May. Technological advancements in fashion are now accelerating along the entire value chain, with widespread automation and a clearer analysis based on artificial intelligence. Factors which are by now decisive in order to remain competitive in the current market.

The experts who have carried out the analysis highlight how in the next decade will see even greater technological advancement compared to the last 100 years. The adoption of digital by consumers, strengthened by the pandemic, is, in fact, destined to last. Mobile has a very important position within this process: it is expected that also by 2030, more than 80% of the global population will have access to 5G networks, allowing more rapid connections and data transfer among devices.

Gen Z and Generation Alpha between physical shopping and e-commerce

The picture that emerges from another recent study, this time conducted by the students of the Mafed (Master in Fashion, Experience & Design Management) from the School of Business Management of the Bocconi University, and promoted by Salesforce, is rather surprising. “The evolution of consumer engagement of tomorrow”, this is the title of the study, it tells us that everything continues starting from the physical store, to which young people remain connected: what is important is that it be able to transform itself in an omnichannel direction.

Of those interviewed, 53% belonging to Gen Z still purchase in the “real” world, in fact. A trend common to the very young of Generation Alpha who, on the other hand, see the dividing line increasingly blurred between e-commerce and physical shopping. An integrated marketing strategy seems therefore to be key in engaging new generations, but also important to guarantee that the engagement is entirely efficient.

Gemini, the Mobile POS and omnichannel solution by Bizeta

As if to want to respond ideally to the trends just seen, Bizeta, for some time now, has been offering an ad hoc solution for the new context. Gemini is, in fact, the on-premise/in-cloud software that easily integrates with any existing POS application to make it mobile and omnichannel. The perfect tool to make in-store sales more flexible and efficient.

Gemini offers numerous retail sales functions which can be used both with the native Mobile App (iOS, Android and possibly even third parties), and with any browser. It can also rapidly integrate with various Retail solutions like e-commerce, CRM and ERP. Its architecture, based on micro-services, is also able to offer high performance.

So, basically, an extremely flexible product which can adapt to any specific need for business.