Custom integrates skills, know-how and technology based on hardware and software platforms and pre and post-sale services.
It is truly a Hi-Tech Solutions Company, dedicated to vertical and specialized markets.
Founded in Parma, Italy in 1992 by Carlo Stradi and Alberto Campanini, every year Custom reinvests in technology, innovation and resources so it is always one step ahead of the market’s needs.
Vision
Technology for all
The goal of continuing investments in technology, human resources and ongoing research is to offer integrated solutions and value-added services to meet our partners’ needs, while also supporting them with multi-industry solutions. The Custom Group’s technology allows current and future challenges to be met in the best possible way, not just through a product that partially meets a need, but with truly dedicated solutions, created while also taking latent requirements into consideration.
An approach that requires internal planning and management of all actions required for the creation, distribution and installation of solutions.
Mission
Innovative every day, in the simplest way
To innovate means simplifying processes by means of technology and creating hardware, software as well as pre-sales and aftersales services worldwide. In a context that requires the use of large quantities of data, speed, security and energy are the strategic levers on which our work depends. We have to adopt a cross-sectoral mindset, combining various different skills in synergy. Providing unique benefits and advantages without neglecting information security is an integral part of our corporate outlook.
Values
We believe in people
We transform enthusiasm, courage, ethics, professionalism and time to market into solutions oriented toward a sustainable, environmentally friendly future. We believe in the human worth of our team members, who work every day to achieve new breakthroughs.
The “digital future” will no longer be a defining feature. It will be the minimum requirement needed to be competitive.
from 1992 to 2023
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Panel printer
Custom Engineering was born
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Interconnected printer on LAN
Industrial Business Unit
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Kiosk printer
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60 mm table printer
Development of core business
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Custom made printing mechanism
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Bluetooth®
Retail Business Unit
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Cash register with operating system
Fiscal Business Unit
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Introduction of the eletronic journal
VKP80
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Anti-jamming for kiosk printer
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Gaming Business Unit
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Remote monitoring system
Custom Production Europe was born
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Veriprint®
System Retail was born
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Ticketing Business Unit
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Modular checkout system
Fasy acquisition
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RFID module integrated in the printers
RITTY Portal
Multi bin system for ticketing
Aviation Business Unit
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K3 the fastest POS printers
Custom America was born
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Printer with CIS image sensor
Bizeta, Maxima and Netrising acquisition
Custom GmbH was born
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Device for the complete management of parking
Custom Power Tool
Custom4U
B2C Business Unit
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Wearable multi-scan scanning system
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25th year of Custom
Service Center Custom
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Color scanner with USB 3.0 interface
Nitere, Italiana Macchi, Zenith, POSX and Mynt acquisition
Custom Brasil was born
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Color printer
Custom India was born
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Data Capture Solutions
Corporate Governance group
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Touch scales, PCs and kiosks
Amtek acquisition
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30th year of Custom
Simpligi acquisition
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Digital interaction technologies and software
Touchwindow acquisition (Netrising)
Custom numbers
- 5 Production plants
- 15 Worldwide fiscal markets
- 32 Patents
- 76 Present in 76 countries
- 660+ Professionals
Solutions that support ideas

Innovation starts with research
An indispensable staff of engineers, technicians and developers who work to invent and design hardware, software and service solutions. Nowadays, working with technology means paying careful attention to the world around us, to better understand a context and a scenario, in order to find a unique solution that provides innovation, improvement and flexibility.

Dedicated applications, suites and platforms
Behind every Custom Group software solution, there is a team of qualified, expert developers who carry out an in-depth analysis of the complex nature of each industry’s operations. These expert developers then process, translate and code it into computer languages, to create vertical software specifically designed to be implemented in different markets.

Taylor made solutions
Custom means customization capability, it's inside our DNA. We develop fully customized ODM (Original Design Manufacturer) products for some of the most important international companies.

Global assistance network
The Custom Group uses a highly specialized service network to support all its customers around the world, with dedicated logistics and operating centers and technological tools that offer real-time support, such as the Custom4U portal and service apps.
Partnership
Custom has a network of highly specialized and trained partners to offer high value-added solutions based on Custom’s technologies. A new channel program, CUSTOM4PARTNER, was launched to share skills and values with the most innovative companies on the market.
Carlo StradiInnovation means making technology that is user-friendly, easily accessible to all and that makes everyday life easier.