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Custom today

Custom integrates skills, know-how and technology based on hardware and software platforms and pre and post-sale services. It is truly a Hi-Tech Solutions Company, dedicated to vertical and specialized markets. Founded in Parma, Italy in 1992 by Carlo Stradi and Alberto Campanini, every year Custom reinvests in technology, innovation and resources so it is always one step ahead of the market’s needs.


Technology for all

The goal of continuing investments in technology, human resources and ongoing research is to offer integrated solutions and value-added services to meet our partners’ needs, while also supporting them with multi-industry solutions. The Custom Group’s technology allows current and future challenges to be met in the best possible way, not just through a product that partially meets a need, but with truly dedicated solutions, created while also taking latent requirements into consideration.
An approach that requires internal planning and management of all actions required for the creation, distribution and installation of solutions.


Innovative every day, in the simplest way

To innovate means simplifying processes by means of technology and creating hardware, software as well as pre-sales and aftersales services worldwide. In a context that requires the use of large quantities of data, speed, security and energy are the strategic levers on which our work depends. We have to adopt a cross-sectoral mindset, combining various different skills in synergy. Providing unique benefits and advantages without neglecting information security is an integral part of our corporate outlook.


We believe in people

We transform enthusiasm, courage, ethics, professionalism and time to market into solutions oriented toward a sustainable, environmentally friendly future. We believe in the human worth of our team members, who work every day to achieve new breakthroughs.

The “digital future” will no longer be a defining feature. It will be the minimum requirement needed to be competitive.

Constantly evolving

  1. Panel printer Panel printer

    Custom Engineering founded

  2. Kiosk printer Kiosk printer

  3. 60mm table printer 60mm table printer

    Development of core business

  4. Anti-jamming technology for kiosk printer Anti-jamming technology for kiosk printer

  5. Custom made printing mechanism Custom made printing mechanism

  6. Retail Business Unit

  7. Cash register with operating system Cash register with operating system

  8. Introduction of electronic journal Introduction of electronic journal

  9. Veriprint Veriprint

    Gaming Business Unit

  10. Remote monitoring system Remote monitoring system

    Custom Production Europe

  11. Acquisition of System Retail

  12. MULTI-BIN ticketing system MULTI-BIN ticketing system

    Ticketing Business Unit

  13. Modular checkout system Modular checkout system

    Acquisition of Fasy

  14. RFID RFID module integrated into printers

    Aviation Business Unit

  15. K3 POS printer K3, the fastest POS printer

    Custom America

  16. CIS Printer with CIS image sensor

    Acquisition of Bizeta, Maxima e Netrising

  17. Complete parking management device Complete parking management device

    B2C Business Unit

  18. Multi scan Wearable Multi-Scan scanning system

  19. TwentyfiveCustom's 25th year

    Custom Service Center

  20. Color scanner with USB 3.0 interface Color scanner with USB 3.0 interface

    Acquisition of Power2Retail, Nitere, Italiana Macchi, Zenith, PosX

  21. Color printer Color printer

  22. Data Intelligence Solutions Data Intelligence Solutions

    Group's Corporate Governance

Custom numbers

  • Retail & Hospitality
  • Self-Service & Industrial
  • Public transport & Entertainment
  • Lottery & Betting
183 Millions 2018-19 consolidated turnover € 225 Millions Group aggregate turnover

Solutions that support ideas

Innovation starts with research

An indispensable staff of engineers, technicians and developers who work to invent and design hardware, software and service solutions. Nowadays, working with technology means paying careful attention to the world around us, to better understand a context and a scenario, in order to find a unique solution that provides innovation, improvement and flexibility.

Dedicated applications, suites and platforms

Behind every Custom Group software solution, there is a team of qualified, expert developers who carry out an in-depth analysis of the complex nature of each industry’s operations. These expert developers then process, translate and code it into computer languages, to create vertical software specifically designed to be implemented in different markets.

Global assistance network

The Custom Group uses a highly specialized service network to support all its customers around the world, with dedicated logistics and operating centers and technological tools that offer real-time support, such as the Custom4U portal and service apps.


Custom has a network of highly specialized and trained partners to offer high value-added solutions based on Custom’s technologies. A new channel program, CUSTOM4PARTNER, was launched to share skills and values with the most innovative companies on the market.

Custom 4 Partner
Innovation means making technology that is user-friendly, easily accessible to all and that makes everyday life easier.
Carlo Stradi