- DUPLICATE

Sustainability as a must for modern retail.

The retail sector is currently at the center of a major transformation. 84.2% of Italian expense spending is for products with a green claim on the packaging, and research confirms that consumers are willing to spend up to 20% more on sustainable products. This evolution in expectations is not just a temporary trend but a structural revolution that is redefining market priorities.

In retail, sustainability is no longer a differentiating option, but a fundamental requirement for maintaining competitiveness and relevance. Companies that fail to integrate sustainable practices into their operational processes risk losing significant market share and compromising their corporate reputation.

 

The Environmental Challenges of Contemporary Retail

The retail sector provides a vital environmental impact through various operational channels. Retail accounts for 28% of non-residential buildings' energy consumption, highlighting the urgency of implementing efficiency strategies.

Modern consumers are increasingly critical of the environmental commitment of the companies they interact with. Sustainability has become a decisive parameter in their choices, influencing purchasing decisions and brand loyalty.

New generations of consumers demand transparency in corporate practices and reward retailers who demonstrate a concrete commitment to reducing their environmental impact. This trend translates into competitive opportunities for companies that anticipate regulatory and market changes.

 

Innovative technologies for retail sustainability

The response to retail's environmental challenges lies in adopting advanced technologies designed to optimize consumption and reduce waste. Implementing tech solutions can lead to energy savings of 30% to 50%, according to the most rigorous certification protocols.

Automation is the first step toward a more sustainable retail sector. Smart systems can optimize resource usage, reducing waste and inefficiencies through the automated control of operations.

Smart Energy Management: Technologies which automatically monitor and optimize energy consumption based on actual operational needs.

Operational Flow Optimization: Systems which reduce processing times and minimize resource usage for each transaction.

Predictive Control: algorithms which anticipate peak usage, allowing for more efficient management of available resources.

Just as important, the digital transition offers tangible opportunities to reduce the environmental impact of retail by dematerializing processes and optimizing operational performances. Advanced digital systems allow for the replacement of traditional paper-based processes with more efficient electronic solutions, significantly reducing material consumption and the logistical impact of operations.

 

Custom’s solutions

Custom was the first company in Italy to create and offer a complete dematerialization of receipts, anticipating a revolution that today is the future of sustainable retail. The digital receipt completely eliminates the use of paper for sales receipts, transforming a traditional process into an innovative and environmentally friendly solution.

Custom's technology for digital receipts isn't limited to simply replacing paper; it completely reshapes the shopping experience. The system integrates advanced features for customization and data management, offering retailers additional tools to improve customer relationships while drastically reducing their environmental impact.

In addition, Custom has developed a range of certified products specifically designed to turn sustainability from an aspiration into a concrete result. The "Energy Saving" and "Paper Saving" certified solutions represent the technological answer to the need for reducing environmental impact in retail.

Innovation in energy saving

Custom's technology introduces Power Saving Mode, a smart operating mode that revolutionizes the approach to energy consumption in retail equipment.

50% Reduction in Standby Consumption: Power Saving Mode automatically optimizes energy use during periods of inactivity, while keeping the equipment ready for immediate use.

Smart Resource Management: The system constantly monitors usage patterns, adapting energy consumption to actual operational needs.

Performance Maintenance: The reduction in consumption never compromises response speed or the quality of service offered to the final customer.

 

Paper consumption revolution

Paper Saving Mode marks a turning point in optimizing material usage for printing, offering a practical solution to the problem of document waste.

30% Reduction in Paper Consumption: the system automatically optimizes print layouts, reducing waste without compromising the readability of the information.

Optimized Print Quality: advanced algorithms ensure maximum clarity while using the minimum amount of ink and paper.

Operational Flexibility: the saving mode can be selectively activated based on specific operational needs, allowing you to maintain total control over your processes.

Custom solutions which offer these modalities are certified according to the most rigorous sustainability and performance standards. Each product undergoes independent tests to verify that it effectively achieves the stated energy and material savings goals.

Adopting these products generates immediate and measurable benefits in terms of operational sustainability and cost reduction. They also contribute more generally to environmental sustainability by reducing CO2 emissions, conserving forest resources, optimizing waste, and improving energy efficiency.

 

Smart Charge Locker: sustainable logistics and optimized performance

The Smart Charge Locker (SCL) system is a fundamental innovation for companies that manage a big number of mobile devices and want to optimize both operational performance and the environmental impact of their logistics activities.

SCL optimizes the management time of logistics operations by up to 63% through the intelligent automation of device charging and distribution processes. With more efficient charge management and significantly fewer damaged or lost devices, SCL provides concrete support to companies in achieving their sustainability goals and complying with the Corporate Sustainability Reporting Directive (CSRD).

The SCL technology integrates predictive algorithms that optimize charging cycles, extending the useful life of batteries and reducing the need for device replacement. This approach generates direct environmental benefits by reducing resource consumption and minimizing electronic waste.

 

Towards a better sustainable and competitive retail

The green transformation of retail is not just an ethical must but a fundamental competitive strategy for future success. The largest efficiency project in organized distribution achieved a 35% energy saving per store, demonstrating the tangible benefits that can be obtained.

Custom confirms its leadership in sustainable innovation with solutions that anticipate future market needs. The technologies it has created are a benchmark for companies that want to transform sustainability from an aspiration into a real competitive advantage, offering a practical and measurable approach to retail sustainability.

Investing in sustainable technologies generates long-term benefits that far exceed the initial costs, creating value for the company, its customers, and the environment. Adopting Custom's certified solutions is the first step toward a greener, more competitive future.