Custom is recognized on the international scene for setting the benchmark in the design and creation of retail solutions, providing automated and innovative services to the public. Growth in terms of numbers, but above all in its offer. A continually evolving approach towards the customer, that begins with listening to the market, allowing for the identification of integrated solutions to offer the customer a complete combination of hardware, software and services. Custom offers complete solutions for the Retail sector that guarantees speed at the point of sale, optimization of omni-channel capabilities and increased productivity thanks to the many configurations of the PC POS terminals, to the innovative printing solutions for receipts, to the range of complementary products or accessories for the point of sale and to the vertical applications that characterize the Custom's proposal differentiated and customizable for all sectors. The attention to design, the search for advanced but easy-to-use technologies and the worldwide support are the requirements that Custom offers to satisfy the most demanding needs of Retailers.