Custom today

High Tech Solution Company, specialized in the Retail and Enterprise markets.

Thanks to our selected network of technological partners, we are able to plan and provide complete solutions based on our hardware, software platform and service tailored to customer needs.

Over 27 years of Innovation

  1. Panel printer First panel printer

    Custom Custom Engineering is born

  2. Kiosk printer First kiosk printer

  3. Custom Retail BU is born

  4. Electronic Journal First company to introduce the Electronic Journal

  5. Veriprint Veriprint

    Custom Gaming BU is born

  6. Remote monitoring system First remote monitoring system

    Custom Custom Production Europe

  7. Custom System Retail

  8. Multi bin ticketing printer First MULTI BIN ticketing system

    Custom Ticketing BU is born

  9. Modular cash system First modular cash system


  10. RFID RFID module embedded on printers

    Custom Aviation BU is born

  11. K3 POS printer K3 the fastest POS printer

    Custom Custom America

  12. CIS First printer with alignement made with an image sensor (CIS)

    Bizeta Maxima Netrising

  13. Integrated parking management First unique device for the complete and integrated parking management

    Custom B2C is born

  14. Multi scan First "wearable" scanning system with wireless recharge

  15. Twentyfive

    Custom Service Center Custom

  16. OEM color scanner First rear/front OEM color scanner with USB3.0 interface

    power2Retail Nitere Italiana Macchi Zenith PosX

Core Competence

R&D Lab

  • Excellent Time to Market
  • 29 patents

Software Factory

  • Apps and platforms (resident or cloud based)
  • Data Intelligence Core

Service Center

Specialized hardware and software technicians
Centralized control room

R&D Lab

A team of over 200 members of staff – including engineers and technicians – work with 100 software developers on a daily basis in order to plan, develop and design hardware, software and service solutions. Every step of the process is vital when it comes to creating innovative technology.

Working with technology is now all about paying attention to the world around us and actively listening in order to better understand how to implement innovative, improved and flexible solutions. Technology still represents an important benefit for those who have it and our aim is to help improve the efficiency of all our partners.

We now produce solutions all over the world and our factories are renowned centers of excellence.
Thanks to personalization and “Time to Market,” our company has grown consistently, with the Group now offering technological solutions in over 71 countries around the world.

To innovate means for us make technology easy to use, accessible for all and something that will improve someone's situation in life.
Carlo Stradi

Software Factory

Custom is able to supply software solutions and dedicate multilayers (packaged), multi-platform, multi-device applications for the changing needs of retailers and enterprise.

Point of Sale
Mobile Point of Sale
Fidelity Card
Virtual Customer Data Card
Multilanguage, Currency, Format
ERP/CRM integration
Business Analytics
Profit Protection
Augmented Reality
Fiscal Solutions

Service Center

An important highly-specialised service network equipped with real time technological tools such as the Custom4U portal, dedicated apps, logistics and operative centers.

The service network operates worldwide, trained and coordinated by unique management (S.P.o.C.).

Information sharing
Data security and reliability
Quick real time management
Accurate intervention planning
Intervention forecast and analysis
Help Desk
Data exportation for analysis and reports
Reduction of management and intervention time