2011-2015: the Group

The year begins with a restyling of the web site, also aimed at introducing the new Q3F 80mm fiscal printer.

The strategic partnership with the Spanish Azkoyen, a leader in payment systems with coins and banknotes enables Custom to sign an important contract for distribution on the Italian market of the Spanish range.

In addition, the Group introduces the new QT10, the first PC POS 10" Touch Screen with the compact design Standard PC processor, ideal for Retail, and further expands the range of panel printers of the PLUSII series with new versions.

Meanwhile, at an international level, Custom participates in 15 trade fairs, the partner Hanindo China inaugurates the new sales offices in Shenzhen and the new partnership with the Brazilian company Nitere is cemented which allows the Group to additionally distribute its entire range of products on the Brazilian market.

Custom starts its 20th year of business, always led by its founder partners and with some important organizational changes, focused on future developments. The major highlight is the introduction of the new SAP ERP software, aimed at optimizing the services offered to the customers and improving the company planning and production procedures.

Custom America

The year 2012 starts with the foundation of Custom America Inc. (January 1st, 2012) and the opening of a sales office and a warehouse in Delaware, with the creation of a team totally dedicated to the American market.

New POS and OEM products

Custom presents its new range of touch screen cash registers and of POS PC specially conceived and suitable for any Retail application, such as the powerful and reliable Vision 15.

As regards the O.E.M. division, Custom presents a new generation of compact 80mm self-service kiosk printers, such as the VKP80III. These models, featuring exclusive characteristics and unique performances, meet and exceed the expectations of the most demanding customers. New products and solutions dedicated to the mobile world are launched on the market.

Among these products, we can mention the new MY3A, fully compatible with Apple iPhone and iPad devices, with libraries and application notes for Android, with Microsoft Windows Phone 8 and allowing the user to print tickets or labels from the same portable printer.

Fasy International

On December 1st, 2012 Fasy International Spa and Custom Engineering Spa merge. Fasy will continue to exist as trademark, but the entire organization will report to Custom Engineering.

Custom’s 21st year starts with the opening of new commercial offices and a warehouse in Jakarta together with Hanindo Group, strengthening the company presence in all the SEA area.

Also in the United Kingdom, thanks to the partnership with Stimare that was already distributing Custom’s ticketing range, the company presence is enhanced with a warehouse and a post-sales assistance team also for the Industrial&Kiosk products.

Dealer meetings and Open House, New POS, Industrial, Ticketing and Gaming products

In February it takes place the dealers meeting, in the evocative location of Ferrari Museum in Maranello. During this occasion have been presented the news of the POS range, among which stand out the new Tablet POS by Custom that represents a real revolution in the point of sale and the K3 printer with an elegant and functional design for receipts and invoices.

For the Industrial line, Custom presents the new range of panel printers mPLUS2, PLUS2 and PLUS4; for the ticketing line it has been introduced the new KPM180H, the smallest ticket printer on the market; while for the Gaming line we have the new Kube Scanner 120 with 120mm embedded scanner.

The big news of 2013 is the launch of the new website www.custom.biz: look, style, technology and performance completely reinvented and available in Italian, English, German, French, Spanish, Russian, Chinese and Portuguese.

In October we had the foreign distributors meeting for the Industrial&Kiosk range, divided into 3 days: it has been an important opportunity to present the company in person, to see the products first-hand and to spend some time together to know each other better.
The 1st of October the company System Gaming has been entirely absorbed inside Custom Engineering. The year finishes with the Open Houses all around Italy, technical training to present the latest news of the POS range: the portable cash register JSmart, the touch PC-POS VT15 and the touch cash register Big Touch PC.

The year 2014 starts with the change of the company name: Custom Engineering becomes Custom S.p.A., the Group Holding Company.

During the year, several new products are launched, like the PC POS HT15, the TG02H kiosk printer, the MY3A and MyPrinterA mobile printers and the new phablet (phone+tablet) Smice by Custom, an absolute novelty in the range.

In September and October, important meetings are held with Custom America and Custom Hanindo Cina&SEA: two great opportunities to consolidate the company relations with its partners by means factory tours and by personally introducing all the new projects.

Always in the month of October, Custom Gmbh is established. The company has offices in Frankfurt Am Main and Kelkheim and relies on a professional team fully dedicated to the German market for the distribution of the industrial and self-service range of products.

The year ends with important acquisitions by Custom of three new Italian companies:

• Bizeta Retail Solutions - that designs solutions and projects for front end/back office applications and provides integrated “turnkey” services for the fashion&luxury industry - 90% shareholding acquired;
• Maxima Srl - that provides software solutions for the Retail-Fashion industry - 59% shareholding acquired;
• Netrising Srl - a company that specializes in the field of applications for tablets and smartphones - 25% shareholding acquired.

During the year, Custom has attended 15 international and domestic trade fairs, dedicated to the different industries in which the wide range of the company products and solutions are used. 

2015 is an important year for Custom, it marks the birth of a new commercial division: the one dedicated to consumer electronics, in this case phones and smartphones. In June, we presented the first smartphones and tablets: technologically efficient solutions at competitive prices, sold through wholesalers and distributors as well as directly to the end user through the new Italian e-commerce website CustomLife.

The new business unit means news from all points of view: not only products, but also communication, sales force and logistics. The company invested resources and know how to meet the needs of a market where the consumer, and not companies, is the heart of the business.

New foreign branches

All this is proved by the participation at IFA in Berlin, the largest European exhibition dedicated to consumer electronics, and this confirms that Custom has always been dedicated to international business.

Always about foreign markets, in September 2015 new offices in India have been opened, and – at the very beginning of October – Custom America transferred its offices in Boothwyn.

Open House abroad

In addition, in May Custom held its Open Houses, for the first time abroad: 4 stages in Romania, where the division POS has been the protagonist, while the products of all the business units related to the world of printers have been the topic of the seminars held in 3 stages in Australia.

New products in 2015

2015 saw the launch of several new products. In fact, starting from the beginning of the year, Custom presented the new IR15, a revolutionary All-in-one PcPOS with IR Touch Screen, robust and highly-performing, and - in September - Fusion, All-in- one PcPOS 10'' with integrated 80mm receipt printer and fiscal customer display; with its compact and elegant design, it is ideal for the modern store management.

The innovative PP54 system, ideal for any parking application with BarCode tickets, has been launched in June, while in July Custom presented K80, the "Tornado printer", a receipt printer, ultra-compact and robust, ideal solution for ATMs, automatic vending machines and self-service kiosks thanks to the anti-intrusion shutter, the anti -jamming system and the anti-splash paper exit.

During the last months of the year, Custom worked on the presentation of a new range of smartphones and accessories, proposing products that are technologically interesting and aesthetically valiant.