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At Electronica 2016 the trends that will influence the industry of the future



The International tradeshow Electronica 2016 brought in Munchen about 73,000 trade operators, coming from at least 80 different countries. Apart from Germany, the majority of visitors came from Italy, Austria, Great Britain, Northern Ireland, France, Switzerland, USA, Israel, Russia, Poland and Slovenia, registering an increase of the number of visitors coming from France, China, Slovenia, Turkey and Israel.

The main international tradeshow dedicated to electronics industry satisfied its expert visitors with a high level offer: the companies who showed their products and technologies were 2,913 (+7% if compared to the 2014 edition), coming from 50 Countries, especially from China, Taiwan, USA and Great Britain.


There were many themes for the tradeshows, all linked to the claim"Connected Worlds - Safe and Sound": automotive; Internet of Things; Cyber-security; IT2Industry; wireless technologies.

According to Falk Senger, Messe München general director, "[?] this edition efficiently showed how, in the future, all the aspects belonging to our life will be strictly integrated and will change our daily life [?]". And since that connection smart technologies are going to evolve, then the security solutions linked to them will have to change in the same way to guarantee efficiency and secure processes.


On November 8-11 Custom was among the 3,000 companies exhibiting at Electronica (watch the video on our YouTube channel). Custom took advantage of the 4 days in Electronica to show all its latest innovations belonging to Custom SELF-SERVICE/INDUSTRIAL and B2C divisions: design and high performances solutions, able to focus on the Customer's needs.

Electronics applied not only to industrial processes but also to daily life is an increasing trend, influencing the international market. The increasing demand of innovative systems able to guarantee quality and security keeping affordable prices is the one that Custom is focusing on, proposing a huge range of customizable solutions, and proposing itself as a unique speaker able to manage hardware, software and service.

The surprise that Custom made to the visitors at Electronica 2016 was the presence of the jewel of mechanical engineering protagonist so many times during the latest MotoGP, finished only some days ago: LCR Honda's official motorbike. The passion for technology, speed and team fusion lead Custom to become LCR Honda Team's official sponsor during this season of the MotoGP. A natural matching due to the sharing of the same objectives: get to the finish thanks to a meticulous team, focused on research, innovation and customization of the tools, with the aim of increasing their efficiency, performances and accessibility.

Another brand new activity that marked Custom during Electronica 2016, showing that innovation and creativity are at the basis of all our initiatives, was the chance to print ? real-time ? the best pics coming from the LCR Honda's Paddock, signed by Lucio Cecchinello and Cal Crutchlow thanks to CUSTOM KPM302 boarding pass printer.

Our suggestion? Follow our events and do not miss any unique experience! #CustomExperience

Published on 21/11/2016 in Trends & Markets