Lottery and Retail: new frontiers in gaming and commerce

Let's explore how innovation in the Lottery industry is influencing the retail world, creating new business opportunities and consumer experiences.

The scenario: a steep growth in the market

Industry analysis show how the Lottery market will experience a really significant increase in the period 2023-2030. Globally speaking, the segment had already reached the remarkable value of 301 billion US$ in 2019, with a compound annual growth rate of 2.88% from 2020 to 2027. In 2027 a milestone of  378 billion US$ is estimated.

The trends driving this impressive development are many: the data analysis to offer incentives tailored to consumers' wishes, the advent of experiences extended across different channels and with multiple touch points in omni-channel and the use of increasingly valuable interactions with brands, both in the real and online world, based on a "phygital" perspective. The growing interest in sustainability shouldn't be underestimated, with an active support for action to fight climate change that in some areas now involves 50% of citizens.

The technological integration between Retail and Lottery

In such a changing environment, technology plays a crucial role in integrating lotteries into the commerce sector. Advanced POS systems and digital solutions are transforming the buying and gaming experience, offering customers greater convenience and innovation.

Now it is possible to buy tickets and play in an increasingly large and varied number of places: gas stations, stores, even when offline.

Renewed gaming experiences for consumers

Consumer experiences are changing across the industry. With the use of augmented reality, mobile Apps, and loyalty systems, retailers are creating more engaging and personalized ways, increasing customer engagement and loyalty.

A new era is opening. The Lottery is connecting to retail and digital, bringing players from the real world to the virtual one, and right back to the former. An innovative concept in which consumers decide which journey to take.

Challenges and opportunities for resellers

Retailers face additional challenges in implementing Lottery solutions, but these challenges can turn into opportunities. New regulations, system integration and marketing strategies underline how collaboration between this sector and the Retail one can generate innovative market dynamics.

Custom Group is the ideal partner to accompany the new trends with more than 20 years of experience in the Lottery sector, more than 30 years of retail leadership and 300,000 devices installed worldwide.

Download our White Paper to discover all Custom's solutions for the Retail Lottery world!