Custom has been accepted as an Associate Member of the European Lottery Association (ELA)

We are thrilled to announce that Custom has been accepted as an Associate Member of the European Lottery Association (ELA), the largest lottery organization in Europe, with a presence in over 40 countries.

We are proud to be the only Italian member among the 50 EU states and over 70 total members. We are committed to representing our country and promoting a model of gaming based on responsibility, sustainability, and integrity.

Our partnership with ELA will offer a comprehensive view of the retail world, where Custom is a leader, enhancing the concept of "Lottery Retail". This is more important than ever for a successful omni-channel approach.