NEW CUSTOM APP

Custom is the first company in Europe to offer an innovative tool that sets it apart from its competitors thanks to FIDELITY, the first APP dedicated to LOYALTY PROGRAMMES. Custom has designed the first integrated system between a cash register (with barcode reader and Ethernet connection) and an APP capable of managing one or more loyalty cards at the same time. A new feature aimed at a wide range of businesses that choose to build customer loyalty and present themselves to the public with effective, innovative tools.
The APP works very simply: following an activation request from the store, Custom creates a dedicated account including promotional materials and a customised poster with a QR Code identifying the business. The account can be linked to as many cash register serial numbers as the venue has, so as to manage users' cards, the loyalty programme and the related rewards catalogue. The Custom cash registers supported by Fidelity are BIGII, BIG II Touch, BIG3, BIG 3 Touch and Max.com.
And the end customer? They simply need to photograph the retailer's QR code, fill in the registration form and accept the terms and conditions. They will then automatically receive a confirmation email with a link to install the App (for iOS and Android), which they can log in to simply with their tax code. From then on, they will no longer need to carry the physical card: with their smartphone they will always have their card with them. In a single APP they can manage more than one loyalty card and will always be able to check their updated points balance as well as the related rewards catalogue.
For the business owner, there are only advantages: lower management costs compared with a physical loyalty card, and the opportunity to provide customers with an innovative tool.