At Christmas, the hi-tech multinational makes its debut on Mediaset with a campaign supporting traditional retail.

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The TV advert is on air on Canale 5, Italia 1 and Rete 4 from Sunday 20 December to Saturday 2 January 2021.

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Click <a href="https://greenretail.news/persone-imprese/3697-custom-group-e-al-fianco-dei-negozianti.html?highlight=WyJjdXN0b20iLCJjdXN0b21lciIsImN1c3RvbWl6ZWQiLCJjdXN0b21lcnMiXQ==" target="_blank">here</a> to read the article.

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Green Retail - Custom Group stands by shopkeepers

On mobile, the dynamic UI element takes center stage, offering a fluid, app-inspired experience. Recognizable gestures like ‘tap for next,’ commonly used on social media, ensure the journey feels intuitive, simple, and immersive.

Smooth navigation, optimized for mobile.

On the tech side, we’ve built a robust stack to bring this project to life. Nuxt.js serves as the front-end framework, providing a powerful and flexible structure to create a fast, dynamic website. Storyblok is our go-to CMS for its intuitive and scalable solutions to more than 20 different layouts, which enables us to easily create and customize diverse project pages. To ensure optimal performance, we use source sets and the Storyblok Image Service to optimize and efficiently preload high-resolution images. Dynamic elements like the UI are updated in real time through smart state updates. For deployment, we rely on Vercel, ensuring quick and reliable hosting with automated scalability.

Developing the experience.

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