January 31, 2025
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Federfranchising - Nextourism, the future of digitalisation for HoReCa and Retail

Nextourism is a project (promoted by Eurosportello, Confesercenti Nazionale/Toscana/Firenze, Custom, Deep Lab, Gate 4.0, Assoturismo, Aeffective, Centratec – CNR Firenze, Federfranchising and Hooron) that aims to bridge the gap between the technology on offer and the needs of SMEs in the HoReCa and Retail sector.
The project aims to be a point of reference in the Horeca sector, supporting business growth through collaboration, innovation and targeted training on highly topical and strategically relevant issues. It also aims to raise businesses' awareness of technological and digital developments that meet production needs, improving processes by planning initiatives and events.
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