CUSTOM PRESENTS "CUSTOMLIFE.COM"

 

Parma, 11 June 2016 – Custom Group SpA, in collaboration with its investee company Netrising, presents customlife.com: "The website was created out of a desire to share a range of exclusive content with a wide audience," explains Gianrio Falivene, Director of the Group's consumer division. This is the spirit that, through a series of images, guest speakers, photos and specific information, recounts and brings to life unique emotions, as well as the stories and sporting achievements of the LCR HONDA team racing in MOTOGP, which Custom has decided to sponsor this year.
A container capable of providing infotainment in a genuine handbook of 4.0 excellence.
Custom will support the website with a series of in-depth "app-profiles" that will support dealers, customers and the target audience in an informative infotainment process. The most important new feature is the content management section, which, through a dedicated staff, can deliver a range of content capable of guiding the target audience through the "mare magnum" of information related to current affairs and different future scenarios, which most of the time is not very reliable (trends, technology, curiosities).
With a modern layout that appeals to different styles and age groups, the website consists of a content area presenting stories of excellence, news and curiosities from different sectors, covering current topics and the latest trends, as well as a sponsorship area with news about the world motorcycling championship; the product area is deliberately kept in the background, so that the products become ambassadors of a set of values associated with Custom.
In just one year since the PHONE division was set up, Custom Group has made a name for itself on the market thanks to widespread distribution throughout Italy, which has enabled the production and sale of over 19,000 units including mobile phones, smartphones and accessories. The Phone division is rapidly gaining ground on the market through trend-setting strategic choices such as sponsoring the LCR HONDA team and running a nationwide competition, as well as a series of marketing decisions aimed at meeting genuine latent needs: technology at smart prices, quality, no intermediaries and products also aimed at senior and niche targets, such as designers and VIPs.