Custom invests in Data Intelligence

Custom Group is particularly committed to developing new data capture and collection technologies. In relation to the growing process of
Digital Transformation, what strategic role do you assign, in particular, to Data Intelligence?

Big Data, Artificial Intelligence and KPI analysis are as important as the ability to listen, design, distribute and market. Custom Group, characterised by multi-sector expertise with a diversified offering ranging from Retail, Aviation, Entertainment & Hospitality and Banking & Finance through to Self-Payment & Info Kiosk and Lotteries & Betting, is further broadening its scope with the aim of writing a new chapter of innovation through a cross-sector technology that will accompany a universal target audience in data intelligence solutions. Innovating means making Technology easy to use, available to everyone and capable of improving people's lives. The year saw the launch of AUTO ID products, which cut right across the Group's current solutions. Aware of the importance of every phase of the sales process and of the essential correlation between front-end and back-office, the Group chose to add data collection technologies, which play a fundamental role in the digital transformation process. Given that Custom already has a very significant hardware base with various products such as scanners, printers and cash registers, barcode readers and data capture systems are a natural next step for the strategic management and optimisation of the point of sale.